The success of our product marketing could be measured by how well Mini-Compressor is integrated into everyday life, but more importantly, everyday language.
If I may demonstrate with a few examples:
Do you remember when Google became a noun? I do*. Now, do you remember when google became a verb? Seriously, how often have you ‘googled’ someone or something as opposed to ‘used a search engine to find someone or something’?
Instant marketing gold!
And, if I may show my geeky side:
In my circles, there is lots of talk of Ravelry. Just Ravel it. Ha ha. You get it? And my all time hero, the Yarnharlot also coined a term – Kinnearing.
Sidenote: double-double is also there.
Could you imagine in X number of years, using Mini-Compressor to Mini-ize your grandkids’ photos?
A: What are you doing tonight?
B: Oh, I have a hundred photos from our trip. First thing I’m doing is Mini-ing them!
* Chris and I had just met (not to date ourselves)