Business-Side

When music videos first came out, I think music* stars thought this would be a clever way to market their music – you know, appeal to the visual learners.  I don’t think they thought it would essentially quadruple their workload – learning ‘acting’ parts/dance moves – not to mention hiring of directors, writers, models, dancers.

While we don’t make any music videos at Saturday MP, I can’t help but relate to this model and blame the Internet for making us more work.  Sure, we sell Mini-Compressor on the Internet.  We market on the Internet.  We look up movie times on the Internet.  We love the Internet.  It has made us money, but it has made us more work too.

There’s a barber shop in our neighbourhood.  He’s recently cut his hours.  I’ve never met him before but I imagine he’s near retirement and would like to spend his hard earned money on trips and precious time with the grandkids.  I kinda imagine him to be like the Wealthy Barber.  Anyway.  He cut his hours.  He’s only open limited hours 4 days a week.  Ironically, his shop is next to a former bank.  I got a few laughs when I told Chris it would be funny if we could get pictures of the new barber’s hours next to the bank’s hours.

The success of our product marketing could be measured by how well Mini-Compressor is integrated into everyday life, but more importantly, everyday language.

If I may demonstrate with a few examples:

Do you remember when Google became a noun? I do_*_. Now, do you remember when google became a verb?  Seriously, how often have you ‘googled’ someone or something as opposed to ‘used a search engine to find someone or something’?

EXHILARATION – That feeling you get just after a great idea hits you and just before you realize what’s wrong with it.

That pretty much sums up the feeling I had when Chris told me he was thinking of starting up Saturday Morning Productions.  As you may know, it was something we talked about in jest for, like, ever, but never seriously.  Part of me – the fiscally conservative part – was worried, but the other part of me – the wifey part – knew that if Chris was telling this to me outloud, he’d already made up his mind.  It made me sick to my stomach to think of the possible struggles and financial hardships of getting a business off the ground.  I badgered Chris into writing a business plan.  That was for my own personal comfort, as we would be the sole venture capitalist.  With the benefit of foresight, I now have to admit, Chris has made some sound decisions, and the going has been smooth for the most part.  The bottom hasn’t dropped out yet.  And there are perks for us to look forward to, that we wouldn’t get with a punch-the-clock job.

We want to celebrate the 20th annual Earth Day with a special promotion!  This will be a real one, not like the bogus Mini one.

Big bold print:

Free shipping with every copy of Mini-Compressor purchased.  Forever.  No questions asked, no codes.

How?  That’s easy!  Run, don’t walk, to the Buy Now button on our website.

How does this help the environment?  We save on packaging and gas to get that big cardboard box to your door… aaaaannnddd…. everyone else is greenwashing these days.  We thought we’d jump on the bandwagon.  It couldn’t hurt, right?